Digital Marketing Course in Jaipur
Connect a marketing goal with the right audience, channel and measurement plan. Practise SEO, paid advertising, social media, content, email and analytics as one coordinated marketing workflow.
- Practical learning
- Project practice
- Jaipur
Digital Marketing
Build your foundation in Digital Marketing
Connect a marketing goal with the right audience, channel and measurement plan. Practise SEO, paid advertising, social media, content, email and analytics as one coordinated marketing workflow.
The learning path combines channel foundations with e-commerce marketing, CRM automation, campaign reporting and portfolio development. Build an understanding of how content, advertising, customer relationships and website improvements support a shared campaign goal.
Source-listed exercises include SEO reviews, social media campaigns, Google Ads case studies, e-commerce marketing, analytics dashboards, conversion optimisation and lead generation. Related specialist courses offer a more focused path for individual channels.
Who can join?
Students, professionals, freelancers and business owners interested in marketing. Prior coding experience is not required; curiosity and regular practice are useful.
Skills and tools
Course curriculum
Explore the published learning outline below. Confirm the detailed syllabus and module coverage for your chosen batch with the course team.
Introduction to Digital Marketing
Connect audience needs, online channels and customer journeys with a clear marketing strategy.
- Digital marketing overview
- Online marketing channels
- Marketing funnels
- Digital branding
- Customer journey
- Digital marketing strategies
Search Engine Optimisation
Review keyword research, website content, technical and local search foundations, links and SEO reporting.
- Keyword research
- On-page SEO
- Off-page SEO
- Technical SEO
- Local SEO
- Link building
- SEO analytics
- Website optimization
- SEO tools and audits
Social Media Marketing
Plan platform-specific content, audience relationships and campaign measurement across major social channels.
- Instagram marketing
- Facebook marketing
- LinkedIn marketing
- YouTube marketing
- Reels marketing
- Influencer marketing
- Content planning
- Social media analytics
- Social media advertising
Google Ads and PPC Advertising
Understand paid-search and campaign formats, remarketing, conversion tracking and landing-page improvements.
- Google Ads setup
- Search campaigns
- Display campaigns
- Video advertising
- Shopping ads
- Remarketing campaigns
- Conversion tracking
- Landing page optimization
- PPC analytics
Content Marketing and Copywriting
Plan useful content, write for readers and search, and organise distribution across blogs and video.
- Blog writing
- SEO copywriting
- Content strategy
- Video content marketing
- Storytelling
- AI content tools
- Content optimization
- Content distribution
Email Marketing and CRM Automation
Explore subscriber segmentation, lead nurturing, retention and CRM-based campaign workflows.
- Email campaigns
- Lead nurturing
- CRM systems
- Automation workflows
- Subscriber segmentation
- Customer retention
- Cart abandonment campaigns
- Email analytics
E-Commerce Marketing and Conversion Optimisation
Connect product visibility with shopping campaigns, social commerce, product pages and conversion measurement.
- Product SEO
- Shopping ads
- Conversion optimization
- Product page optimization
- Customer retention
- Social commerce
- Remarketing campaigns
- E-commerce analytics
Freelancing and Digital Marketing Career Growth
Develop a portfolio, practise client proposals and communication, and explore freelance and agency workflows.
- Digital marketing portfolios
- Client acquisition
- Proposal writing
- Client communication
- Personal branding
- LinkedIn optimization
- Freelancing platforms
- Building a digital marketing agency
- Career opportunities in digital marketing
Advanced Digital Marketing Tools and Automation
Review the role of scheduling, CRM, reporting and AI-assisted tools in a coordinated marketing workflow.
- SEO tools
- Social media scheduling tools
- CRM automation
- Analytics and reporting tools
- AI marketing tools
- Marketing automation workflows
- Predictive analytics
- Future digital marketing technologies
Digital Marketing Projects and Case Studies
Apply channel choices and measurement plans to source-listed campaign, reporting and optimisation case studies.
- SEO project case studies
- Social media marketing campaigns
- Google Ads case studies
- E-commerce marketing projects
- Analytics reporting projects
- Conversion optimization projects
- Lead generation campaigns
- Real-world marketing implementation
Project practice ideas
Use these examples to discuss suitable practice work with your trainer.
Marketing campaign plan
Create an audience-focused plan with channel choices, content ideas and measurable objectives.
SEO and performance review
Review a sample website and report opportunities, measurements and recommended next steps.
Social media campaign and content plan
Prepare platform-specific content ideas, a posting calendar and a measurement plan for a sample campaign.
Google Ads campaign case study
Plan campaign structure, ad formats, audiences and conversion tracking around a sample marketing goal.
E-commerce and conversion review
Review product visibility, product-page content and conversion opportunities in an e-commerce case study.
Analytics reporting dashboard
Organise website and campaign measurements into a dashboard and explain how the results guide the next action.
Lead generation campaign
Connect an audience, content or ad channel, landing page and lead-nurturing workflow in a campaign plan.
Roles to explore
Build a portfolio and practise explaining your work. Role requirements depend on the employer, your skills and experience.
- SEO trainee
- Social media executive
- Digital marketing associate
Frequently asked questions
Can someone without a technical background join the Digital Marketing course?
Yes. The learning path is suitable for students, professionals, freelancers and business owners and does not require prior coding experience.
Does the course include SEO, PPC and social media marketing?
The learning path covers SEO, paid-search and PPC concepts, social media, content, email and analytics. Confirm the exact tools and campaign exercises included in the selected batch.
Does the course include e-commerce marketing and CRM automation?
Yes. The source curriculum includes product SEO, shopping ads, product-page optimisation, social commerce, conversion measurement, email campaigns, subscriber segmentation and CRM automation workflows.
Which marketing tools are covered?
The source names Google Search Console, Google Analytics, SEMrush, Ahrefs, Google Ads, Meta Ads Manager, Buffer, Hootsuite, Canva, Mailchimp, HubSpot, Zoho CRM and AI-assisted marketing tools. Confirm the tools and account access used for the selected batch.
How does this course relate to the specialist marketing courses?
This course combines strategy and several marketing channels. The related SEO, Google Ads, Social Media, Content Marketing, Email Marketing and Paid Ads courses focus on individual subjects in more depth.
Does the learning path include AI marketing tools?
The curriculum includes AI content tools, AI-assisted marketing, automation workflows and reporting concepts. Use these tools with human review of audience needs, content quality and campaign results.
Who is this course for?
Students, professionals, freelancers and business owners interested in marketing. Prior coding experience is not required; curiosity and regular practice are useful.
How can I confirm fees, duration and batch timings?
Contact Groot Academy for the current syllabus, fees, duration and available learning modes before enrolling. These details depend on the selected course and batch.
Ready to discuss Digital Marketing?
Ask the course team about syllabus coverage, current batch timings, fees, duration and learning modes before you decide.