Paid Ads Course in Jaipur
Build a cross-platform paid media workflow from audience and funnel planning through campaigns, conversion measurement and reporting. This broader performance-marketing syllabus complements the focused Google Ads and Social Media courses.
- Practical learning
- Project practice
- Jaipur
Paid Ads
Build your foundation in Paid Ads
Build a cross-platform paid media workflow from audience and funnel planning through campaigns, conversion measurement and reporting. This broader performance-marketing syllabus complements the focused Google Ads and Social Media courses.
Who can join?
Learners interested in planning and reviewing paid advertising campaigns across multiple platforms.
Skills and tools
Course curriculum
Explore the published learning outline below. Confirm the detailed syllabus and module coverage for your chosen batch with the course team.
Paid advertising strategy and platforms
Plan objectives, audience, funnel, platform mix, budget and KPIs across paid advertising.
- What is Paid Advertising?
- Understanding PPC and Performance Marketing
- Paid Ads Funnel and Customer Journey
- Organic Marketing vs Paid Advertising
- Understanding Advertising Objectives
- Key Paid Advertising Terminology
- Introduction to Meta, Google, LinkedIn and Snapchat Ads
- Setting Campaign Goals
- Understanding Target Audience
- Creating Buyer Personas
- Competitor Advertising Analysis
- Choosing the Right Advertising Platform
- Planning Campaign Funnels
- Budget Planning
- Creating a Paid Advertising Strategy
- Campaign KPI Planning
Meta Ads campaigns
Set up Meta business tools, campaigns and objectives; plan creatives, policy checks and optimization.
- Introduction to Meta Advertising
- Meta Business Suite
- Meta Ads Manager
- Understanding Campaign Structure
- Campaign Objectives
- Ad Accounts and Business Settings
- Pixel and Conversion Tracking Concepts
- Meta Ads Policies and Best Practices
- Creating Meta Ad Campaigns
- Awareness Campaigns
- Traffic Campaigns
- Engagement Campaigns
- Lead Generation Campaigns
- Sales Campaigns
- Creating Ad Sets
- Creating Ad Creatives
- Writing Meta Ad Copy
- Campaign Optimization
Meta audiences and remarketing
Work with core and custom audiences, lookalikes, exclusions, remarketing and frequency.
- Core Audience Targeting
- Custom Audiences
- Lookalike Audiences
- Website Visitor Remarketing
- Customer List Audiences
- Audience Exclusions
- Retargeting Campaign Strategy
- Dynamic Remarketing Concepts
- Frequency Management
- Audience Optimization
Google Search Ads
Study Google Ads structure, search intent, keyword planning, campaigns, responsive ads and optimization.
- Introduction to Google Ads
- Understanding PPC Advertising
- Google Ads Account Structure
- Campaign Types
- Search Network vs Display Network
- Google Ads Objectives
- Quality Score
- Ad Rank and Ad Auction
- Google Ads Policies
- Keyword Research for Search Ads
- Keyword Match Types
- Negative Keywords
- Creating Search Campaigns
- Campaign Settings
- Location and Language Targeting
- Creating Ad Groups
- Responsive Search Ads
- Ad Assets
- Search Campaign Optimization
Google Display, YouTube and Performance Max
Explore Display and video campaign types, Performance Max assets, signals and cross-channel optimization.
- Google Display Network
- Creating Display Campaigns
- Audience Targeting
- Responsive Display Ads
- Remarketing Campaigns
- Introduction to YouTube Ads
- Video Campaign Types
- Performance Max Fundamentals
- Asset Groups and Audience Signals
- Cross-Channel Campaign Optimization
Conversion tracking, bidding and reporting
Review conversion actions, website events, analytics connections, bidding, budgets and reporting.
- Introduction to Conversion Tracking
- Conversion Actions
- Form Submission Tracking
- Phone Call Tracking
- Button Click Tracking
- Google Tag Manager Basics
- Connecting Analytics and Google Ads
- Bidding Strategies
- Budget Optimization
- Google Ads Reporting
LinkedIn advertising
Plan professional and B2B audience campaigns, sponsored content, lead forms and LinkedIn reporting.
- Introduction to LinkedIn Advertising
- LinkedIn Campaign Manager
- LinkedIn Ad Account Structure
- LinkedIn Audience Targeting
- Professional and B2B Targeting
- LinkedIn Ads Policies
- Budget and Bidding Basics
- Sponsored Content Campaigns
- Message and Conversation Ads Concepts
- Lead Generation Forms
- Website Traffic Campaigns
- Brand Awareness Campaigns
- Document and Creative Campaign Concepts
- Audience Expansion
- Retargeting Concepts
- LinkedIn Ads Reporting
Snapchat advertising
Study Snapchat formats, audiences, policies, creative, tracking, remarketing and campaign optimization.
- Introduction to Snapchat Advertising
- Snapchat Ads Manager
- Campaign Structure
- Snapchat Audience Targeting
- Ad Formats
- Creative Best Practices
- Budget and Bidding
- Snapchat Ads Policies
- Creating Snapchat Ad Campaigns
- App and Website Promotion Concepts
- Remarketing Concepts
- Campaign Performance Analysis
- Snapchat Ads Optimization
Ad creative and landing pages
Develop platform-specific headlines, descriptions, calls to action and creative tests; review landing pages.
- Understanding Ad Creative Strategy
- Writing High-CTR Headlines
- Writing Ad Descriptions
- Calls to Action
- Image Ad Creative Strategy
- Video Ad Creative Strategy
- Platform-Specific Creatives
- A/B Testing Ad Creatives
- Landing Page Optimization
- Creative Performance Analysis
Paid ads measurement
Interpret reach, CTR, CPC, conversions and ROAS; allocate budgets and prepare client reports.
- Understanding Paid Ads Metrics
- Impressions and Reach
- Clicks and CTR
- CPC and Cost Analysis
- Conversion Rate
- Cost Per Conversion
- ROAS Fundamentals
- Budget Allocation
- Cross-Platform Performance Analysis
- Creating Client Reports
AI-assisted advertising
Explore audience research, copy and creative ideation, reporting and responsible AI use.
- Introduction to AI in Paid Ads
- AI Audience Research
- AI Ad Copy Assistance
- AI Creative Ideation
- AI Image Generation for Ad Concepts
- AI Video Tools for Ad Concepts
- AI Campaign Research
- AI Reporting Assistance
- Responsible AI Use in Advertising
Multi-platform campaign projects
Apply topics to the source-listed Meta, Google, YouTube, LinkedIn, Snapchat and cross-platform projects.
- Meta Lead Generation Campaign
- Facebook and Instagram Sales Campaign
- Google Search Ads Live Project
- Google Display Remarketing Project
- YouTube or Video Advertising Project
- Performance Max Campaign Project
- LinkedIn B2B Lead Generation Campaign
- Snapchat Advertising Campaign
- Cross-Platform Paid Ads Strategy
- Conversion Tracking Project
- Campaign Optimization and Reporting
- Final Paid Ads Live Project
Paid advertising campaign projects
Use sample or authorized ad accounts, confirm campaign goals and budget limits before launch, and document how performance is measured.
Meta Lead Generation Campaign
Apply the source-listed advertising topics to this practical exercise with agreed objectives, permissions and budget limits.
Facebook and Instagram Sales Campaign
Apply the source-listed advertising topics to this practical exercise with agreed objectives, permissions and budget limits.
Google Search Ads Live Project
Apply the source-listed advertising topics to this practical exercise with agreed objectives, permissions and budget limits.
Google Display Remarketing Project
Apply the source-listed advertising topics to this practical exercise with agreed objectives, permissions and budget limits.
YouTube or Video Advertising Project
Apply the source-listed advertising topics to this practical exercise with agreed objectives, permissions and budget limits.
Performance Max Campaign Project
Apply the source-listed advertising topics to this practical exercise with agreed objectives, permissions and budget limits.
LinkedIn B2B Lead Generation Campaign
Apply the source-listed advertising topics to this practical exercise with agreed objectives, permissions and budget limits.
Snapchat Advertising Campaign
Apply the source-listed advertising topics to this practical exercise with agreed objectives, permissions and budget limits.
Cross-Platform Paid Ads Strategy
Apply the source-listed advertising topics to this practical exercise with agreed objectives, permissions and budget limits.
Conversion Tracking Project
Apply the source-listed advertising topics to this practical exercise with agreed objectives, permissions and budget limits.
Campaign Optimization and Reporting
Apply the source-listed advertising topics to this practical exercise with agreed objectives, permissions and budget limits.
Final Paid Ads Live Project
Apply the source-listed advertising topics to this practical exercise with agreed objectives, permissions and budget limits.
Frequently asked questions
Which advertising platforms are covered?
The source syllabus includes Meta, Google, LinkedIn and Snapchat advertising topics.
Does the course cover conversion tracking and reporting?
Yes. It includes conversion events, analytics connections, campaign metrics and reporting projects.
Are campaign projects part of the syllabus?
Yes. Listed projects include platform campaigns for Meta, Google, YouTube, Performance Max, LinkedIn, Snapchat, conversion tracking and cross-platform strategy.
Who is this course for?
Learners interested in planning and reviewing paid advertising campaigns across multiple platforms.
How can I confirm fees, duration and batch timings?
Contact Groot Academy for the current syllabus, fees, duration and available learning modes before enrolling. These details depend on the selected course and batch.
Ready to discuss Paid Ads?
Ask the course team about syllabus coverage, current batch timings, fees, duration and learning modes before you decide.