Groot Academy · Jaipur

Social Media Marketing Course in Jaipur

Build a social marketing workflow from audience and channel planning to platform content, Meta campaigns, community engagement, measurement and AI-assisted tools.

Practical learning
Project practice
Jaipur

Get Course Details View Curriculum

Social Media

Social Media Marketing

FocusSocial content and campaigns

LocationJaipur, Rajasthan

Course Overview

Build your foundation in Social Media Marketing

Build a social marketing workflow from audience and channel planning to platform content, Meta campaigns, community engagement, measurement and AI-assisted tools.

Who can join?

Learners interested in planning social content, managing platform campaigns and reviewing performance across social channels.

What You Learn

Skills and tools

Social strategy and audience planningFacebook marketingInstagram content and growthLinkedIn and B2B marketingYouTube and X marketingContent creation and CanvaMeta Ads ManagerAudience targeting and retargetingInfluencer and community marketingAnalytics, reporting and AI tools

Learning Path

Course curriculum

Explore the published learning outline below. Confirm the detailed syllabus and module coverage for your chosen batch with the course team.

Social strategy and planning

Set goals, define audiences, compare platforms and plan campaigns and content calendars.

Introduction to Social Media Marketing
Importance of Social Media for Businesses
Understanding Social Media Platforms
Organic vs Paid Social Media Marketing
Social Media Marketing Funnel
Understanding Target Audience
Creating a Social Media Marketing Strategy
Setting Social Media Goals
Identifying Target Audience
Competitor Analysis
Creating Buyer Personas
Selecting the Right Social Media Platforms
Content Strategy Development
Creating a Social Media Calendar
Campaign Planning

Facebook marketing

Create and optimize a business Page, plan posts, build engagement and use Insights.

Introduction to Facebook Marketing
Creating and Optimizing a Facebook Page
Understanding Facebook Business Tools
Creating Engaging Facebook Posts
Facebook Content Strategy
Growing Page Reach and Engagement
Facebook Groups and Communities
Facebook Insights and Analytics
Facebook Marketing Best Practices

Instagram marketing

Develop a profile and content strategy for posts, carousels, Stories, Reels, hashtags and analytics.

Introduction to Instagram Marketing
Creating a Professional Instagram Profile
Instagram Content Strategy
Creating Posts and Carousels
Instagram Stories
Instagram Reels Strategy
Hashtag Research and Strategy
Increasing Reach and Engagement
Instagram Insights
Instagram Growth Strategies

LinkedIn marketing

Plan company and professional content, personal branding, B2B outreach, lead generation and analytics.

Introduction to LinkedIn Marketing
Creating and Optimizing a LinkedIn Profile
Creating a LinkedIn Company Page
LinkedIn Content Strategy
Personal Branding on LinkedIn
B2B Marketing Strategies
LinkedIn Lead Generation
Building Professional Networks
LinkedIn Analytics

YouTube marketing

Plan a channel and videos, improve titles and thumbnails, use Shorts and review analytics.

Introduction to YouTube Marketing
Creating and Optimizing a YouTube Channel
YouTube Content Strategy
Video Titles and Descriptions
YouTube SEO Basics
Thumbnail Strategy
YouTube Shorts Marketing
Increasing Views and Subscribers
YouTube Analytics
YouTube Growth Strategies

X and platform selection

Plan profile, content and community activity on X and choose platforms for business needs.

Introduction to X Marketing
Creating an Effective X Profile
Content and Engagement Strategy
Hashtags and Trending Topics
Community Building
Introduction to Emerging Social Platforms
Platform Selection for Different Businesses

Content creation and design

Create text, image and video content, captions and calls to action; use Canva and basic editing.

Understanding Social Media Content Types
Creating Text-Based Content
Image and Graphic Content
Video Content Strategy
Short-Form Video Content
Content Writing and Copywriting
Creating Engaging Captions
Call-to-Action Strategies
User-Generated Content
Content Repurposing
Introduction to Canva
Creating Social Media Posts
Creating Instagram Carousels
Designing Stories and Reels Covers
Brand Colors and Typography
Creating Social Media Templates
Basic Video Editing Tools
Creating Professional Marketing Creatives

Meta advertising campaigns

Use Meta Business Suite and Ads Manager to plan objectives, audiences, placements, creatives and optimization.

Introduction to Meta Ads
Understanding Meta Business Suite
Meta Ads Manager
Campaign Objectives
Ad Account Structure
Audience Targeting
Budget and Bidding Basics
Ad Placements
Meta Ads Policies
Creating Meta Ad Campaigns
Awareness Campaigns
Traffic Campaigns
Engagement Campaigns
Lead Generation Campaigns
Sales and Conversion Campaigns
Creating Ad Sets
Creating Ad Creatives
Writing Ad Copy
Campaign Optimization

Meta audiences and retargeting

Compare core, custom, lookalike and customer-list audiences; plan exclusions and retargeting.

Understanding Meta Audiences
Core Audience Targeting
Custom Audiences
Lookalike Audiences
Website Remarketing
Customer List Targeting
Audience Exclusions
Retargeting Campaign Strategy

Influencer marketing and community

Plan creator collaborations, engagement, community building and online reputation management.

Introduction to Influencer Marketing
Finding Relevant Influencers
Micro vs Macro Influencers
Influencer Collaboration Strategy
Social Media Engagement Strategies
Online Reputation Management

Social analytics and reporting

Review reach, engagement, audience growth, traffic and conversions; prepare reports and optimize.

Understanding Social Media Metrics
Reach and Impressions
Engagement Rate
Followers and Audience Growth
Website Traffic Analysis
Lead and Conversion Tracking
Platform Analytics
Campaign Performance Analysis
Creating Social Media Reports
Optimization Based on Data

AI tools for social media

Explore AI-assisted ideation, captions, image/video creation, planning, research and optimization.

Introduction to AI in Social Media
AI Content Ideation
AI Caption Writing
AI Image Generation
AI Video Creation Tools
AI-Powered Content Planning
AI Tools for Social Media Research
AI-Assisted Campaign Optimization

Applied social media projects

Build strategies, platform campaigns, calendars, Meta ads, lead-generation work and reports.

Create a Complete Social Media Strategy
Manage a Business Facebook Page
Build an Instagram Growth Strategy
Create a LinkedIn Marketing Campaign
Develop a YouTube Marketing Plan
Design a Monthly Content Calendar
Create Meta Advertising Campaigns
Run a Lead Generation Campaign
Prepare Social Media Performance Reports
Final Live Social Media Marketing Project

Campaign practice

Social media campaign projects

Use sample or authorized accounts and assets, agree campaign goals and publishing permissions, and document the measures used to review results.