Groot Academy · Jaipur

Google Ads Course in Jaipur

Explore paid advertising from keyword research and campaign setup through conversion measurement, bidding, reporting and optimization, with source-listed Google Ads project topics.

Practical learning
Project practice
Jaipur

Get Course Details View Curriculum

Paid Search

Google Ads

FocusPPC campaigns

LocationJaipur, Rajasthan

Course Overview

Build your foundation in Google Ads

Explore paid advertising from keyword research and campaign setup through conversion measurement, bidding, reporting and optimization, with source-listed Google Ads project topics.

Who can join?

Learners interested in paid search, campaign planning and measuring advertising performance.

What You Learn

Skills and tools

Google Ads account and campaign structurePPC keyword researchSearch and responsive ad copyDisplay and Shopping campaignsYouTube advertisingPerformance MaxConversion tracking and AnalyticsRemarketing audiencesBidding and budget planningCampaign reporting and optimization

Learning Path

Course curriculum

Explore the published learning outline below. Confirm the detailed syllabus and module coverage for your chosen batch with the course team.

Google Ads foundations and account structure

Understand account structure, campaign objectives, formats, policies and core PPC concepts.

Introduction to Google Ads
How Google Ads Works
Understanding PPC Advertising
Google Ads Account Structure
Campaigns, Ad Groups, Ads & Keywords
Understanding Google Ads Objectives
Creating a Google Ads Account
Understanding the Google Ads Dashboard
Campaign Types
Search Network vs Display Network
Understanding Bidding Strategies
Budget Planning
Understanding Quality Score
Ad Rank and Ad Auction
Google Ads Policies and Guidelines

Keyword research and planning

Find and organize search terms by intent, match type, demand and relevance.

Introduction to PPC Keyword Research
Finding High-Intent Keywords
Using Keyword Planner
Understanding Search Volume
Keyword Match Types
Broad Match Keywords
Phrase Match Keywords
Exact Match Keywords
Negative Keywords
Creating Keyword Lists

Search campaigns and ad copy

Build Search campaigns, structure ad groups, write responsive ads and test improvements.

Creating a Search Campaign
Campaign Settings
Location and Language Targeting
Audience Targeting
Creating Ad Groups
Writing Effective Ad Copy
Responsive Search Ads
Ad Assets and Extensions
Setting Budgets and Bids
Launching a Search Campaign
Understanding User Search Intent
Writing High-CTR Headlines
Creating Effective Descriptions
Using Call-to-Action
Dynamic Keyword Insertion
Creating Multiple Ad Variations
A/B Testing Ads
Improving Click-Through Rate
Improving Quality Score
Ad Copy Optimization

Display campaigns

Plan Display placements, audiences, responsive creatives and campaign optimization.

Introduction to Display Advertising
Understanding Google Display Network
Creating Display Campaigns
Custom Audiences
Remarketing Audiences
Responsive Display Ads
Image and Banner Ads
Placement Targeting
Display Campaign Optimization

Shopping campaigns

Work through Merchant Center, product feeds, Shopping setup and performance review.

Introduction to Google Shopping
Understanding Product Listings
Setting Up Merchant Center
Creating a Product Feed
Connecting Merchant Center with Google Ads
Creating Shopping Campaigns
Product Groups
Shopping Ad Optimization
Performance Analysis
Shopping Campaign Best Practices

YouTube advertising

Explore video campaign formats, audiences, creative planning, measurement and optimization.

Introduction to YouTube Ads
Understanding Video Campaign Types
Creating Video Campaigns
In-Stream Ads
In-Feed Video Ads
YouTube Audience Targeting
Video Ad Creative Strategy
Measuring Video Campaign Performance
YouTube Ads Optimization

Performance Max

Set up asset groups, audience signals, conversion goals, reporting and optimization.

Introduction to Performance Max
Understanding Performance Max Campaign Structure
Creating Asset Groups
Adding Text, Images and Videos
Audience Signals
Conversion Goals
Budget and Bidding Strategies
Performance Max Reporting
Optimization Strategies
Performance Max Best Practices

Conversion tracking and analytics

Study conversion actions, website and form tracking, Tag Manager, Analytics and measurement.

Introduction to Conversion Tracking
Understanding Conversion Actions
Website Conversion Tracking
Form Submission Tracking
Phone Call Tracking
Button Click Tracking
Google Tag Manager Basics
Setting Up Google Analytics
Connecting Google Analytics with Google Ads
Measuring Conversion Performance

Remarketing

Build remarketing audiences, segmentation, exclusions, frequency controls and campaign improvements.

Introduction to Remarketing
Creating Remarketing Audiences
Website Visitor Remarketing
Customer List Audiences
Audience Segmentation
Dynamic Remarketing
Remarketing Campaign Setup
Frequency Management
Audience Exclusions
Remarketing Optimization

Bidding and scaling

Compare bidding approaches, allocate budget, adjust bids and plan measured campaign scaling.

Manual vs Automated Bidding
Maximize Clicks Strategy
Maximize Conversions Strategy
Target CPA
Target ROAS
Conversion Value Bidding
Budget Allocation
Bid Adjustments
Understanding Learning Phase
Scaling Profitable Campaigns

Reporting and optimization

Interpret metrics, search terms, audiences and device performance; prepare reports and optimize.

Understanding Google Ads Metrics
Impressions and Clicks
CTR Analysis
CPC and Cost Analysis
Conversion Rate
Cost Per Conversion
ROAS Calculation
Search Terms Report
Campaign Performance Analysis
Creating Client Reports
Search Term Analysis
Negative Keyword Optimization
Landing Page Optimization
Quality Score Improvement
Audience Performance Analysis
Device Optimization
Location Optimization
Day and Time Optimization
Competitor Analysis
Campaign Scaling Strategies

Campaign projects

Apply course topics to the source-listed lead, ecommerce, Search, Display, YouTube and Performance Max projects.

Local Business Lead Generation Campaign
E-Commerce Google Ads Campaign
Search Ads Live Project
Display Remarketing Campaign
YouTube Advertising Campaign
Performance Max Campaign
Conversion Tracking Setup
Campaign Optimization Project
Google Ads Reporting Project
Final Google Ads Live Project

Campaign practice

Google Ads campaign projects

Use sample or authorized accounts, agree campaign goals and budget limits before launch, and document measurement and optimization decisions.