Curriculum
- 15 Sections
- 145 Lessons
- 10 Weeks
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- Introduction to Google Ads7
- Google Ads Fundamentals8
- Keyword Research for Google Ads10
- Google Search Ads10
- Ad Copywriting & Optimization10
- Google Display Ads10
- Google Shopping Ads10
- 7.1Introduction to Google Shopping
- 7.2Understanding Product Listings
- 7.3Setting Up Merchant Center
- 7.4Creating a Product Feed
- 7.5Connecting Merchant Center with Google Ads
- 7.6Creating Shopping Campaigns
- 7.7Product Groups
- 7.8Shopping Ad Optimization
- 7.9Performance Analysis
- 7.10Shopping Campaign Best Practices
- Video Advertising10
- Performance Max Campaigns10
- 9.1Introduction to Performance Max
- 9.2Understanding Performance Max Campaign Structure
- 9.3Creating Asset Groups
- 9.4Adding Text, Images and Videos
- 9.5Audience Signals
- 9.6Conversion Goals
- 9.7Budget and Bidding Strategies
- 9.8Performance Max Reporting
- 9.9Optimization Strategies
- 9.10Performance Max Best Practices
- Conversion Tracking10
- 10.1Introduction to Conversion Tracking
- 10.2Understanding Conversion Actions
- 10.3Website Conversion Tracking
- 10.4Form Submission Tracking
- 10.5Phone Call Tracking
- 10.6Button Click Tracking
- 10.7Google Tag Manager Basics
- 10.8Setting Up Google Analytics
- 10.9Connecting Google Analytics with Google Ads
- 10.10Measuring Conversion Performance
- Remarketing & Audience Targeting10
- Bidding & Budget Optimization10
- Google Ads Analytics & Reporting10
- Advanced Google Ads Optimization10
- Live Projects & Practical Training10
- 15.1Local Business Lead Generation Campaign
- 15.2E-Commerce Google Ads Campaign
- 15.3Search Ads Live Project
- 15.4Display Remarketing Campaign
- 15.5YouTube Advertising Campaign
- 15.6Performance Max Campaign
- 15.7Conversion Tracking Setup
- 15.8Campaign Optimization Project
- 15.9Google Ads Reporting Project
- 15.10Final Google Ads Live Project
Google Ads Reporting Project
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