Curriculum
- 16 Sections
- 156 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Introduction to Email Marketing8
- Email Marketing Strategy & Planning9
- Email List Building10
- 3.1Introduction to Email List Building
- 3.2Creating Lead Magnets
- 3.3Website Signup Forms
- 3.4Popups and Embedded Forms
- 3.5Landing Pages for Lead Generation
- 3.6Using Content to Build an Email List
- 3.7Social Media List Building
- 3.8Offline and Event-Based Lead Collection
- 3.9Double Opt-In
- 3.10Email List Growth Best Practices
- Email Marketing Platforms & Tools9
- Email Copywriting10
- 5.1Understanding Email Copywriting
- 5.2Writing Effective Subject Lines
- 5.3Writing Preview Text
- 5.4Creating Engaging Email Openings
- 5.5Writing Clear Email Body Copy
- 5.6Personalization in Email Copy
- 5.7Writing Effective Calls to Action
- 5.8Promotional Email Copy
- 5.9Newsletter Copywriting
- 5.10Editing and Optimizing Email Content
- Email Design & Templates10
- 6.1Email Design Fundamentals
- 6.2Understanding Email Layout
- 6.3Using Brand Colors and Typography
- 6.4Creating Responsive Email Templates
- 6.5Header and Footer Design
- 6.6Using Images and Visual Content
- 6.7Designing Call-to-Action Buttons
- 6.8Creating Newsletter Templates
- 6.9Testing Email Design
- 6.10Email Design Best Practices
- Email Campaign Creation10
- Email Automation10
- Email Segmentation & Personalization10
- Lead Nurturing & Customer Journey10
- 10.1Introduction to Lead Nurturing
- 10.2Understanding Customer Lifecycle
- 10.3Creating Lead Nurturing Sequences
- 10.4Educational Email Series
- 10.5Product Awareness Emails
- 10.6Consideration Stage Emails
- 10.7Conversion-Focused Emails
- 10.8Customer Onboarding Emails
- 10.9Customer Retention Emails
- 10.10Mapping Email Journeys
- Newsletter Marketing10
- 11.1Introduction to Email Newsletters
- 11.2Planning Newsletter Content
- 11.3Creating a Newsletter Format
- 11.4Curating Content
- 11.5Writing Newsletter Subject Lines
- 11.6Adding Calls to Action
- 11.7Newsletter Design
- 11.8Creating a Publishing Schedule
- 11.9Improving Newsletter Engagement
- 11.10Newsletter Performance Analysis
- E-Commerce Email Marketing10
- 12.1Introduction to E-Commerce Email Marketing
- 12.2Product Recommendation Emails
- 12.3Welcome Offers
- 12.4Abandoned Cart Campaigns
- 12.5Browse Abandonment Emails
- 12.6Post-Purchase Emails
- 12.7Cross-Sell and Upsell Emails
- 12.8Customer Retention Campaigns
- 12.9Seasonal Promotion Campaigns
- 12.10E-Commerce Email Automation
- Email Deliverability & Compliance10
- 13.1Understanding Email Deliverability
- 13.2Spam Filters and Spam Triggers
- 13.3Improving Sender Reputation
- 13.4Email Authentication Basics
- 13.5Understanding Bounce Rates
- 13.6Managing Unsubscribes
- 13.7List Cleaning and Hygiene
- 13.8Permission-Based Email Marketing
- 13.9Email Privacy and Compliance Basics
- 13.10Email Deliverability Best Practices
- Email Analytics & Optimization10
- AI Tools for Email Marketing9
- Live Projects & Practical Training11
- 16.1Create an Email Marketing Strategy
- 16.2Build a Lead Generation Campaign
- 16.3Create Signup Forms and Landing Page Flow
- 16.4Write a Welcome Email Series
- 16.5Design a Professional Newsletter
- 16.6Create a Lead Nurturing Workflow
- 16.7Build an E-Commerce Email Automation
- 16.8Create Audience Segments
- 16.9Run an A/B Testing Project
- 16.10Prepare an Email Marketing Performance Report
- 16.11Final Email Marketing Live Project